The core values behind our work

Empowerment

We believe in empowering salespeople by providing them with fast access to relevant data, freeing up their time to think critically and empathize with their customers, ultimately enabling them to act in a more human-centric manner.

Efficiency

We are committed to building technology that reduces intrusion and communication waste in sales and marketing, allowing salespeople and managers to work more efficiently and effectively.

Customer-Centricity

Our purpose extends beyond improving the lives of sales professionals; we aim to enhance the buyer experience by helping them make better decisions, ensuring that our focus remains on the needs and success of our customers.

Continuous Improvement

We are dedicated to continuously improving the performance of sales by leveraging technology and data-driven insights, staying at the forefront of industry advancements to provide the best solutions for our users.

The leadership team

Mihai Guran

CEO, Founder

Experienced manager, MBA,  business consultant and angel investor in +20 B2B startups. Scaled sales teams to 200+ people (US, EMEA).

Alexandru Lamba

CTO, Founder

One exit, 50 products, 2.5M DAU, +100M € funding. Managed teams of 30+ developers. Developed and managed a sales & marketing team.

Radu Mesa

CMO/CPO, Co-Founder

Sales enablement, learning and business consulting, +3,000 tech sales people trained at global level.

Ioana Manea

Co-Founder

PhD, Psychology, Associate Professor and Vice-Rector, University Titu Maiorescu,  GCDF Career Consultant and Master Trainer.

Cezara Benegui

Co-Founder

PhD, AI, University Lecturer at Faculty of Maths and CS, University of Bucharest, Founder - Cezara Benegui Academy.

Tic Nica

Product Strategy, Co-Founder

Serial entrepreneur, 16 years international roles in tech product development and go2market.

Our story

At SalesOMMO, our journey began when Mihai, Radu, and Alex, the founders, joined forces during a consultancy engagement. Working together, they uncovered the pain points faced by sales and marketing teams and realized there was an opportunity to automate and improve these activities. With their combined expertise in global B2B sales, pre-sales, software product development, and scaling, they set out to build a product that would revolutionize the sales and marketing landscape.

Through discussions with over 50 professionals in various sales, marketing, and business management roles, the team confirmed the demand for more effective sales and marketing automation solutions. Embracing a lean MAVEN development methodology, SalesOMMO’s design process prioritized the most wanted features, ensuring the product addressed the needs of its users.

As the startup grew, Cezara and Ioana joined as co-founders, contributing their expertise in AI and psychological models to enhance product development. The team also attracted experienced advisors who provided valuable guidance, and strategic technology partners, PROCESIO and VERIDION, to support automation and data provision.

Looking ahead, the SalesOMMO team remains committed to testing the first version of the product, validating the customer value proposition, and running experiments to exceed customer expectations. The journey continues as we strive to empower sales and marketing professionals with cutting-edge automation tools, revolutionizing the way they connect with customers and drive business success.

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Our Vision

Technology will enable people in sales be more attuned to customer contexts, facilitating relationship development and human-like interactions, while reducing communication waste.

Mission

Improve the life of buyers by raising the trust and performance of people in sales, empowering them to become trusted advisors.

Objectives

Allow companies grow faster by increasing the efficiency of people in sales, their effectiveness and engagement, and decrease their attrition.

Decrease buyers’ frustrations with sales engagements by reducing useless activities – spam emails, meaningless conversations, and unprepared meetings.