The core values behind our work

Empowerment

We believe in empowering salespeople by providing them with fast access to relevant data, freeing up their time to think critically and empathize with their customers, ultimately enabling them to act in a more human-centric manner.

Efficiency

We are committed to building technology that reduces intrusion and communication waste in sales and marketing, allowing salespeople and managers to work more efficiently and effectively.

Customer-Centricity

Our purpose extends beyond improving the lives of sales professionals; we aim to enhance the buyer experience by helping them make better decisions, ensuring that our focus remains on the needs and success of our customers.

Continuous Improvement

We are dedicated to continuously improving the performance of sales by leveraging technology and data-driven insights, staying at the forefront of industry advancements to provide the best solutions for our users.

The team

Mihai Guran

CEO, Founder

Experienced manager, MBA,  business consultant and angel investor in +20 B2B startups. Scaled sales teams to 200+ people (US, EMEA).

Claudiu Pleșa

Head of Engineering, Co-Founder

Built 50+ applications
Full-stack and Al product development

Sabin Nițu

Head of Product Development, Co-Founder

Creative and quality application builder
Full-stack development

Radu Mesa

CMO/CPO, Co-Founder

Sales enablement, learning and business consulting, +3,000 tech sales people trained at global level.

Ioana Manea

Co-Founder

PhD, Psychology, Associate Professor and Vice-Rector, University Titu Maiorescu,  GCDF Career Consultant and Master Trainer.

Tic Nica

Product Strategy, Co-Founder

Serial entrepreneur, 16 years international roles in tech product development and go2market.

Our story

Mihai and Radu know each other for more than 10 years, and have worked together for more than seven years, building the global B2B sales team, internal systems and processes to enable the business to scale 10x over four years at global level for Bitdefender, and further working as business consultants for several high growth tech companies in Romania.

As they uncovered the pain points faced by sales and marketing teams in global expansion, they also realized there was an opportunity to automate and improve routine activities that people in sales have to do. With their combined expertise in global B2B sales, pre-sales, software product development, and scaling, they set out to build a product that has disruptive potential for the landscape they target: revenue technology, or in other words the tech tools that help people in sales and marketing perform better, and improve their level of job satisfaction.

After discussions with tens of professionals in various sales, marketing, and business management roles, the team confirmed the demand for more effective sales and marketing automation solutions. Embracing a lean development methodology, SalesOMMO’s design process prioritized the most wanted feature, deciding to focus on prospect research automation. Our users are able to attune instantly to prospect environments, and further personalize their communication and interactions.

Ioana, Tic, Claudiu and Sabin joined as co-founders, contributing with their expertise in areas from product design and product development, to the development of psychological tests and evaluation models to help individuals perform better. The team also attracted experienced advisors who provided valuable guidance, and strategic technology partners such as PROCESIO and VERIDION, to support automation and data provision.

Looking ahead, the SalesOMMO team remains committed to testing the first versions of the product with enrolled customers, validating the value proposition, and running experiments to exceed customer expectations. Our commitment is to empower people in sales and business development with information and insights that will help them add value from the first meeting, earn trust, and become trusted advisors for their customers.

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Our Vision

Technology will enable people in sales be more attuned to customer contexts, facilitating relationship development and human-like interactions, while reducing communication waste.

Mission

Improve the life of buyers by raising the trust and performance of people in sales, empowering them to become trusted advisors.

Objectives

Allow companies grow faster by increasing the efficiency of people in sales, their effectiveness and engagement, and decrease their attrition.

Decrease buyers’ frustrations with sales engagements by reducing useless activities – spam emails, meaningless conversations, and unprepared meetings.