Sales intelligence runs on four data types: firmographic, contact, technographic, and intent. Each answers a different question. No single type is enough. Here is how B2B teams layer them into one picture that actually drives decisions.
Benefits of Sales Intelligence for B2B Teams: Time, Pipeline, Conversations, and Forecast
Sales intelligence benefits compound: reclaimed research time feeds a sharper pipeline, sharper pipeline produces better conversations, better conversations make the forecast real. Here is how each layer works and how to actually capture the return.
SalesOMMO @TechWeek Bucharest
Busy day @TechWeek Innovation Summit in Bucharest with several hundred participants eager to find out about what is new in the tech world. During the day it was for the first time when SalesOMMO showcased the integration with our CRM partner Livespace. B2B sales work is complex. It starts from planning and prospecting at global or local levels, […]
How Sales Intelligence Helps B2B Sales Teams Hit Their Targets
76% of B2B sellers missed quota in H1 2025. The cause is not effort, it is misdirection. Learn how sales intelligence fixes the targeting problem, raises win rates, and makes forecasts reliable for small teams and founders.
SalesOMMO @Business Days Timisoara
On June 4th, 2026 the 55th edition of Business Days brought together over 700 entrepreneurs and managers from Timișoara for a day. There is one question every B2B organization is asking in 2026: what changes when AI enters the sales process, and what should not change at all? Our Founder and CEO Mihai Guran joined the […]
SalesOMMO @RubikHub Alumni Panel
SalesOMMO recently joined RubikHub Alumni panel in Iasi to discuss with fellow founders and participants about building global products and raising funds, sharing experiences and reflecting their journey. Our Founder and CEO Mihai Guran discussed about SalesOMMO‘s experience during RubikHub acceleration program, as well as during the follow-on “Ready-to-Raise” program. Pitching early, from idea stage, is extremely […]
Sales, disruptive innovation, angel investing and SalesOMMO
Mihai Guran together with Florin Rosoaga at “Antreprenori care inspira” podcast. An interesting discussion about underdog startups, how they can maximize their chances of winning with a disruptive innovation strategy, as also about how angel investment decisions are made. The conversation went from Mihai’s experience in sales, sales management and entrepreneurship to the decision to […]
Sales Intelligence: What It Is, Why It Matters in B2B, and How GTM Intelligence Takes It Further
Sales intelligence is the practice that turns raw data about prospects into decisions. Learn what it covers, why it matters more now than ever, where it breaks down for small teams, and how SalesOMMO’s GTM Intelligence automates the hardest parts.
Lead Qualification Questions: What to Ask, How to Ask It, and What You Are Actually Listening For
The right lead qualification questions do not feel like an interrogation. This guide covers what to ask, how to ask it naturally, what a real answer sounds like versus a polite deflection, and how GTM Intelligence changes the conversation before it starts.
Lead Qualification Frameworks: BANT, MEDDIC, CHAMP, and Which One Actually Fits Your Sales Team
Most articles on lead qualification frameworks read like a menu: here are six acronyms, pick one. If you cannot apply it in a real conversation with a real lead is not a framework, it is vocabulary. This guide covers BANT, CHAMP, and MEDDIC, the honest cost of applying each one, and which fits better a small B2B sales team running a GTM Intelligence platform, working without an SDR layer. The framework matters less than the pre-call work to decides which leads deserve the conversation in the first place.