B2B prospecting works when it combines the right account targeting, AI-powered lead qualification, and personalized outreach that earns attention rather than triggering the delete key. These ten techniques reflect how strong pipeline-builders actually work.
A B2B sales prospecting plan turns ad-hoc outreach into a repeatable system. It combines a SMART goal, a defined process, and measurable pipeline outcomes, with AI-powered lead qualification and GTM intelligence built-in from the start.
Sales prospecting in B2B is the process of identifying which companies and contacts are worth pursuing, qualifying them against your Ideal Customer Profile, and starting a first conversation with enough context to earn a reply. It is the work that makes everything else in sales possible.
Mihai Guran together with Bianca Dorobanțu at “Prima Runda”, a project of Termene.ro, a discussion from different perspectives (intrapreneur in large companies, angel investor in tech companies, respectively entrepreneur and founder of a tech startup) about sales (of course), and about investments in tech companies. Some of the topics addressed, with concrete examples: • the […]
Sales prospecting in B2B is the process of identifying which companies and contacts are worth pursuing, qualifying them against your Ideal Customer Profile, and starting a first conversation with enough context to earn a reply. It is the work that makes everything else in sales possible. What Sales Prospecting Means in B2B At a basic […]
Our CEO and Founder Mihai Guran discussed during Business Days Iasi about AI and how GTM Intelligence from SalesOMMO can amplify humans to add more value, develop trust and sell more. SalesOMMO natively integrates AI, data from multiple internal and external sources, and deploys intelligent AI-Agents to deliver significant benefits to users: Time saved (up […]
Our founder and CEO Mihai Guran joined The Entrepreneurship Academy panel discussion during IUF – The International University Fair on navigating into education and career changes in a professional world that is undergoing significant transformation. The fundamentals of success remain surprisingly human if you want a dream job, either in #Sales (of course, a great option for most […]
This week our founder and CEO Mihai Guran joined PROW Conference in Timisoara and pitched SalesOMMO. SalesOMMO is a fantastic sales tool for founders because it is built to help them perform more effectively in one of the most complex jobs in the world. In less than two hours you can start global prospecting, find companies and […]
This week, our founder and CEO, Mihai Guran, joined Profit News to share why the way we approach B2B sales needs real reinvention. From his experience scaling sales teams for companies like Dell, HP, and Bitdefender, further supporting over 35 startups as a business consultant and mentoring more than 100 others in various acceleration programs, […]
SalesOMMO was recently featured in ZF IT Generation, where our CEO Mihai Guran and our Co-founder & Head of Product Development Sabin Nițu talked about our vision, product evolution, and next steps. The interview covered key moments in our journey, including: how we’re refining SalesOMMO as a sales intelligence platform powered by AI, the importance of building alongside early users and […]
