Sales intelligence runs on four data types: firmographic, contact, technographic, and intent. Each answers a different question. No single type is enough. Here is how B2B teams layer them into one picture that actually drives decisions.
Benefits of Sales Intelligence for B2B Teams: Time, Pipeline, Conversations, and Forecast
Sales intelligence benefits compound: reclaimed research time feeds a sharper pipeline, sharper pipeline produces better conversations, better conversations make the forecast real. Here is how each layer works and how to actually capture the return.
SalesOMMO @TechWeek Bucharest
Busy day @TechWeek Innovation Summit in Bucharest with several hundred participants eager to find out about what is new in the tech world. During the day it was for the first time when SalesOMMO showcased the integration with our CRM partner Livespace. B2B sales work is complex. It starts from planning and prospecting at global or local levels, […]
SalesOMMO @Business Days Timisoara
On June 4th, 2026 the 55th edition of Business Days brought together over 700 entrepreneurs and managers from Timișoara for a day. There is one question every B2B organization is asking in 2026: what changes when AI enters the sales process, and what should not change at all? Our Founder and CEO Mihai Guran joined the […]
SalesOMMO @RubikHub Alumni Panel
SalesOMMO recently joined RubikHub Alumni panel in Iasi to discuss with fellow founders and participants about building global products and raising funds, sharing experiences and reflecting their journey. Our Founder and CEO Mihai Guran discussed about SalesOMMO‘s experience during RubikHub acceleration program, as well as during the follow-on “Ready-to-Raise” program. Pitching early, from idea stage, is extremely […]
Sales, disruptive innovation, angel investing and SalesOMMO
Mihai Guran together with Florin Rosoaga at “Antreprenori care inspira” podcast. An interesting discussion about underdog startups, how they can maximize their chances of winning with a disruptive innovation strategy, as also about how angel investment decisions are made. The conversation went from Mihai’s experience in sales, sales management and entrepreneurship to the decision to […]
B2B Prospecting: 10 Techniques That Actually Work in 2026
B2B prospecting works when it combines the right account targeting, AI-powered lead qualification, and personalized outreach that earns attention rather than triggering the delete key. These ten techniques reflect how strong pipeline-builders actually work.
How to Build a B2B Sales Prospecting Plan in 2026 [Step-by-Step]
A B2B sales prospecting plan turns ad-hoc outreach into a repeatable system. It combines a SMART goal, a defined process, and measurable pipeline outcomes, with AI-powered lead qualification and GTM intelligence built-in from the start.
What Is Sales Prospecting in B2B?
Sales prospecting in B2B is the process of identifying which companies and contacts are worth pursuing, qualifying them against your Ideal Customer Profile, and starting a first conversation with enough context to earn a reply. It is the work that makes everything else in sales possible.
About sales, entrepreneurship and SalesOMMO
Mihai Guran together with Bianca Dorobanțu at “Prima Runda”, a project of Termene.ro, a discussion from different perspectives (intrapreneur in large companies, angel investor in tech companies, respectively entrepreneur and founder of a tech startup) about sales (of course), and about investments in tech companies. Some of the topics addressed, with concrete examples: • the […]