Ziarul Financiar

Is a great salesperson born or made? In a recent interview for Ziarul Financiar, our CEO Mihai Guran
highlights a key truth: sales is not just an innate talent, but a skill that can be developed. The secret
to success? Motivation and a true desire to grow.

• High-performing sales teams are built, not accidental. A great sales team should be diverse and
  complementary:
   Diversity – in age, experience, work styles, and cultural backgrounds.
• Complementarity – some people are more analytical, while others rely on intuition, each playing
  a crucial role in customer interactions.

An analytical client will resonate better with a salesperson who speaks in numbers and data, while
an emotional client will respond to a more empathetic approach. Self-awareness and understanding
the psychology of others are essential in sales. People don’t just buy products—they buy
connections. The best salesperson is the one who makes the client feel understood.

https://www.zf.ro/zf-it-generation/zf-it-generation-mihai-guran-fondator-ceo-salesommo-platforma-22668937

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